Blog #7 Reflection

What appeals did you use?
During our pitch we tried to use two main appeals effectively which were appealing to health and the need to feel safe. These appeals were all directed to the viewer.

Why did you decide to use them?
We used multiple appeals because we felt they were similar to acomplish however had different out come. The most important appeal which we used was the appeal to health, as our product was made from nutritious goods, we needed to make sure our consumer felt safe when tryongthe food. Secondly we used appeal to health, as our product was not made from actual beef, we need to assure our consumer that the beef tasted the same and appetising.

What main Rhetoricals devices did you use in your pitch?
Throughout my pitch I used three main devises which connected with ethos, pathos and logos. The devices which I incorporated in the pitch were, Rhetorical questions and the use of both experts and celebrities

Why did you use them?
My groups main idea was to try and connect with the viewer so they believed all our ideas. The way we embodied this idea in our pitch was by firstly using rhetorical questions. We felt when applying this technique properly, it would make the viewer feel guilty or sad,which helped us to try and convince them to buy it. Secondly the use of celebrities, we belived that if we used a person which the viewer was able to connect or the viewer liked, it would convince them that to be like this person they would need to go out and consume this product. Lastly we used experts because we felt that it made the viewer feel safer about our product.

How did an awareness of the audience and context influence your approach?
When understanding the audience it helped us to know how to connect with them, for example instead of using a western celebrity, we used a Chinese celebrity. The context also assisted our group because it helped narrow what devices were better to use and what we mainly had to focus on.

If you were to do this presentation again what would you do differently in terms of content?
The main ideas which I would change would be to talk in more detail about how effective the use of the specific rhetorical devices were, as well as focus on trying to connect with the audience.